Nutrition and Fitness, Tailored for You

Lose Fat, Gain Strength, Feel Confident
We equip you with the tools, knowledge, and support to achieve your best self—no matter how busy life gets. The power is in you!

Our coaching

Why Choose Kinu Coaching?

At Kinu Coaching, we understand the challenges of balancing work, family, and personal health.

Our tailored 1-to-1 coaching is designed for busy men and women in their 40s who are ready to lose fat, increase energy, and achieve lasting results. We offer a premium, personalised approach that fits seamlessly into your lifestyle—so you can finally put yourself first without feeling overwhelmed.

Join thousands across 25+ countries transforming their lives with Kinu Coaching.
Experience unparalleled well-being, vitality, and health through our programs.

check it out

Designed for Busy Lives, Tailored for Your Success

Premium Coaching Services

Eat well without the stress. Customised meal plans that fit your preferences, lifestyle, and goals—helping you achieve fat loss and maintain your results without feeling deprived.

Forget about spending hours at the gym. With targeted workout routines that fit into your busy schedule, you’ll build strength and tone your body, lose fat, and feel more energised—all from the comfort of your home or gym.

You don’t have to do this alone. With regular check-ins, adjustments to your plan, and continuous motivation, I’m here to support you every step of the way.

How to get started

1. Book your free discovery call:

Get Started with a Personalised Approach

Our journey together begins with a free Discovery Call. This initial consultation allows us to dive deep into your current situation, understand your goals, and evaluate your commitment to making a change. It’s also a chance to see if we’re the right fit for each other and address any questions you may have. Let’s uncover what’s holding you back and explore how we can transform your life together.

2. Sign up to the program:

Commit to Your Transformation

Ready to take the next step? Sign up for our 12-week program, the minimum commitment to start your transformation journey. Over these 12 weeks, we’ll work closely together to build new habits, lose fat, and gain strength—setting the foundation for a healthier, more vibrant you.

3. Assessment Phase

Understanding Your Starting Point

Before diving in, we’ll spend about three days auditing your current diet and lifestyle. This assessment helps us understand your energy intake, diet quality, activity level, and how these factors are affecting your progress. Based on these insights, I’ll create a customized nutrition and workout plan designed specifically to help you achieve your goals.

4. Coaching Begins

Start Your Journey to a Healthier You

Your personalized program kicks off the following Monday. We’ll have weekly check-ins to ensure you’re on track and fortnightly Zoom coaching sessions (30-45 minutes) to tackle any limiting beliefs and eliminate potential roadblocks. Every four weeks, we’ll review your progress and adjust your plan as needed to keep you moving towards your goals. Plus, you’ll have ongoing support via WhatsApp and email, so you’re never alone on this journey.

All delivered through our exclusive app

Matías Novoa

about me

Freedom is a choice.
You have the power to become the best version of yourself

Ten years ago, my life looked completely different. It had been 5 years since I had finished my MBA at the Melbourne Business School, and I was climbing the corporate ladder fast. Everything seemed to be going well, but deep down, I knew something was missing.

I was in my late 30s, with what I thought was a healthy diet and an active lifestyle, but I wasn’t feeling as healthy as I should. My left wrist started to hurt so much that I could no longer hold my son or lean on my left hand. I had to stop exercising—something that had always been a big part of my life, especially with my background in martial arts. I constantly felt bloated, suffered from IBS, and no matter what I did, I couldn’t shift that stubborn belly fat.

A visit to my GP led to tests that showed I had autoimmune issues, high C-Reactive protein levels (a marker for inflammation), and blood sugar levels above normal—concerning given my family’s history of type II diabetes. Despite more tests, there were no clear answers.

That’s when I decided to take control. I completely revamped my diet and started strength training. The changes were life-changing—physically, emotionally, cognitively, and even spiritually.

Then, something unexpected happened. My wife Maria fell pregnant for the second time—naturally, this time! It was surprising because we had been diagnosed with «unexplained infertility» before our first child. During her first pregnancy, Maria had gestational diabetes and needed daily insulin. She was also struggling with low iron levels. But with our new lifestyle changes, her second pregnancy was different—no diabetes, and her iron levels stayed stable!

Seeing these incredible transformations in our health through simple lifestyle adjustments and eating real, wholesome food, I knew I had to share this with others. I wanted to help people adopt healthier lifestyles. So, I studied at The Institute for Integrative Nutrition to become a certified health coach. Later, I earned a Certificate IV in Nutrition and became a certified fitness coach.

For the past seven years, I’ve been fully dedicated to helping people across 25+ countries achieve their health, wellness, fitness, and lifestyle goals. That’s why I founded Kinu Coaching, my personalised online coaching service, to empower others to take control of their health and transform their lives.

I want you to consider this: freedom is a choice. You have the power to become the best version of yourself. Imagine waking up every day with clear thinking, boundless energy, and excitement—feeling and looking better than ever before!